Ufone

SmartAdd > Ufone

USmart is a new media channel, enabling the display of content upon basic core functions of the device

How it works

1

Download the USmart app from the Google Play Store

  • You need to be a client of Ufone mobile.
  • You need to own an Android (v6 or above) smartphone.
  • You need to visit the Google Play Store and search for USmart.
  • You need to download and install the app, complete the in-app registration process, by accepting Service’s Terms&Conditions and Data policy, by granting the requested permissions, by filling-in your profile, and then ENJOY!
2

Complete the registration steps, creating your personal profile, and granting all the required permissions in your device

1

Please read the Terms of the Service. Click on ‘CONTINUE’

2

Click on the first ‘SET’

3

Select ‘Ufone SmartAdd’, then click on ‘Set as default’

4

Click on the third ‘SET’

5

Click on ‘OK’

6

Please click on ‘Allow permission’, then use the back button to return to the SmartAdd app.

7

Click on ‘GRANT PERMISSIONS’

8

Type your mobile number. Click on ‘CONTINUE’. You will receive a verification code via SMS. It will be automatically filed-in in the app.

9

Provide information about you. Click on ‘SUBMIT’

10

Select your interests.Click on ‘CONTINUE’

11

Click on ‘CLOSE’ to continue using your smartphone. Click on ‘TUTORIAL’ to watch SmartAdd video guides. Click on ‘Continue’ to access the app.

3

Upon registration, the User will benefit of a Welcome Bonus and, by being in Service, of a Recurrent Benefit

4

The Service will display content while unlocking the device, initiating, receiving and terminating a voice call

The Incentives

Welcome Bonus:
500MB data valid for 3 days

  • One-off: the bonus will be granted just one time, upon registration in Service.
  • Un-installing and re-installing the application within a period of 6months is not considered as a deregistration event, same way as in main social media.
  • Data will be assigned to the phone number provided within the profile creation. It will not be possible to move the credit to another phone number.

Recurrent Benefit:
50MB data valid for 1 day, renewable every day

  • Eligibility rules: the bonus will be granted to users having watched at least one content the day before its assignment: you watch at least one video on Monday, on Tuesday you will benefit of the data.
  • Non cumulative: the benefit is valid just for the day of its activation and cannot be shifted or recovered in a different day.
  • Data will be assigned to the phone number provided within the profile creation. It will not be possible to move the credit to another phone number.

The Cost

  • The registration and the participation into the Service are free of charge. The Service is sponsored by advertisement. You will not be charged for benefitting the Service, nor for receiving your rewards.
  • The mobile data traffic required by the application to run the Service will be subject to your standard tariff plans.
  • Data traffic through a Wi-Fi hotspot will be subject to your Wi-Fi tariff plans.
  • Data traffic generated by accessing web portals via clicking the hyperlinks in the videos is not to be considered as part of the Service, and is rated as per your tariff plans.

The Content

  • The USmart app serves you snack-sized, crisp, soundless, non-intrusive and engaging content. An international and local selection of content is mixed to enhance your experience. Content can fall in the following categories: advertising, fun, educational, wellness, news, nature, and user uploads.
  • In order to ensure the friendliest user experience possible, by using the Service you will be prompted with maximum 20 contents per day. This limit can be changed from time to time by the Provider at its sole discretion.
    This means that only a limited number of unlock and voice call events will trigger the display of content during a day.
    USmart uses clever algorithms to distribute the content evenly during your active hours depending on the usage pattern of your mobile.

Personal Data

  • Data will be used to ensure the most personalized user experience possible
  • Personal data will not be shared with any Third Party: campaign profiling will be done based on general information (e.g. “users from Islamabad area, between 20 and 30 years old), and it will be not possible for Third Parties to know the audience
  • Third Parties may address campaigns to their customers only based on the phone numbers registered in their data bases.
  • USmart data policy

FAQ

What is USmart?

USmart is a new media, displaying content in an innovative, fresh, and impactful manner, while rewarding users with meaningful, recurrent incentives.

How does USmart work?

USmart is an app that allows you to see content directly on your smartphone’s screen while performing routine actions as unlocking, or while receiving and initiating a voice call, and upon terminating a voice call.

What rewards am I getting for watching content?

Welcome Bonus: 500MB data valid for 3 days

Recurrent Benefit: 50MB data valid for 1 day, renewable every day

What shall I do in order to get my rewards?

USmart will give you the possibility to be awarded with a one-off welcome bonus and a recurrent benefit.

Welcome Bonus:

  • The welcome bonus (500 MB data) is assigned to you while you register for the first time in the service.
  • Only new users are eligible to receive the welcome bonus.
  • The welcome bonus is linked to your mobile number. Re-installing and re-registering in the application is not considered as a new registration event, i.e. you will not be eligible for a new welcome bonus in case you re-register with a mobile number that’s already registered in the Service.

Recurrent Benefits

  • The recurrent benefit (50 MB data), in the form of free data, is assigned to you daily and is valid for that day.
  • Eligibility rules: the recurrent benefit assignment is linked to the usage of the Service. The benefit will be granted to users having watched at least one content the day before its assignment. Example: you watch at least one video on Monday, and on Tuesday you will receive 100 MB data.
  • Noncumulative: the benefit is valid just for the day of its activation and cannot be used on a different day.

What kind of content is displayed in USmart?

The USmart app serves you snack-sized, crisp, soundless, non-intrusive and engaging content. An international and local selection of content is mixed to enhance your experience. Content can fall in the following categories: advertising, fun, educational, wellness, news, nature, and user uploads.

How many contents will I be displayed per day?

To ensure the friendliest user experience possible, by using the Service you will be prompted with maximum 20 contents per day. This limit can be changed from time to time by the Provider at its sole discretion.

This means that only a limited number of unlock and voice call events will trigger the display of content during a day.

USmart uses clever algorithms to distribute the content evenly during your active hours depending on the usage pattern of your mobile.

What is the average length of a content?

USmart’s content is usually between 5 and 10 seconds long.

Is USmart tailored for me?

Yes! USmart app will serve you content that is tailored to you, your lifestyle, and preferences (as declared in the app).

Does USmart app affect my smartphone usage?

The usage of the app will not change the way you use your smartphone. The app is lightweight, not resource hungry, and secure.

Content delivery is neither blocking nor delaying any functionality of your device:

  • Unlocking and post-call: content is displayed for a limited time and can be skipped by clicking the dedicated close button.
  • Outgoing and Incoming call: content is displayed without affecting any standard dialer* functions such as dialing, answering, call termination, call rejection, muting, keypad access, loudspeaker, Bluetooth, reject with SMS, etc.

*Dialer design might defer depending on device

Do I need to pay to use the app?

The registration and the participation into the Service are free of charge.

Do I need to pay for the content delivery?

The Service is sponsored by advertisement. You will not be charged for benefitting the Service, nor for receiving your rewards.
There will be no charge for the mobile data traffic required by the application to download and display content as part of the Service.
Data traffic generated by accessing web portals or apps via clicking the hyperlinks in the content is not considered as part of the Service and will be deducted from your mobile data / Wi-Fi plan or will be charged as per your tariff plans.

What do I need to do to enroll in the service?

You need to have a valid Ufone mobile number.

You need to own an Android (v6 or above) smartphone.

You need to visit the Google Play Store and search for USmart.

You need to download and install the app, complete the in-app registration process, by accepting Service’s Terms & Conditions and Data policy, by granting the requested permissions and by filling-in your profile.

ENJOY USmart!

What device do I need to join the Service?

The Service is currently supported on Android smartphones, running Android version 6.0 and higher.

Can I cumulate my recurrent benefits?

Rewards will be granted to users having watched at least one content the day before its assignment: you watch at least one video on Monday, and on Tuesday you will benefit of the data.

The reward is not cumulative i.e., it is valid just for the day of its activation and cannot be used in a different day.

I was not displayed with any content yesterday, why?

Content is delivered to your device on regular basis. To properly enjoy it, please make sure:

  • Your smartphone has data connectivity
  • USmart notification is visible in the notification area of your smartphone
  • The app is installed and running
  • All required permissions are granted

Can I transfer my bonus to another phone number?

No. The Service is activated for your personal profile and is linked to the mobile phone number you provided during the registration process. Your benefit is assigned to it. It is not possible to move the benefit to another number.

If you change your mobile number or if you activate the Service on a different phone number, you will have to create a new profile.

I watched content but I have been not granted with the benefit, why?

The benefit is granted to the mobile phone number you provided while registering in Service. Make sure you are using that mobile phone number in order to benefit the bonus. If the problem persists, please contact us at pkUfone.support@novelty-media.com.

How will my personal data be used?

Your privacy is very important to us. Your data will be used to ensure we deliver content we consider relevant to you.

We will not disclose any personal information with any Third Party. Advertisers will be able to profile their campaigns only by specifying general inputs (like age, interest, region), without knowing who you are.

You might be addressed by profiled campaigns only by Companies to whom you already provided your phone number and allowed them to contact you for commercial purposes. Under those circumstances, the Company might address a profiled communication via the USmart channel. We are not responsible to verify that you granted this permission to the Third Party.

How do I quit the Service?

To quit the Service, just uninstall the application from your device. Please be aware that if you change the SIM card on your device without uninstalling the app, the Service will still be up and running, while the rewarding will be activated on your previous mobile phone number.

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