Coca-Cola - SmartAdd

On May 8, 1886, Dr. John Pemberton served the world’s first Coca-Cola at Jacobs’ Pharmacy in Atlanta, Ga. From that one iconic drink, we’ve evolved into a total beverage company.

More than 1.9 billion servings of our drinks are enjoyed in more than 200 countries each day. And it’s the 700,000 individuals employed by The Coca-Cola Company and 225+ bottling partners that help to deliver refreshment across the globe.

Case details

Campaign description

Campaign description

One of our remarkable projects realized with The Coca Cola company was a big campaign aiming to rejuvenate the image of their iconic product and to reconnect with Generation Z. The concept was built around the emerging Gaming trend. Positioning in the right digital environment and with the right message delivered impressive results – huge audience reach, excellent CTR, and great traffic.