The COVID-19 pandemic and the related lockdown of 2.9 billion people, one-third of the global population, have certainly caused an unprecedented turmoil worldwide. How are mobile brands affected and is it all negative – or just the opposite?
We were thrilled to go through an insightful report outlining mobile trends January – June 2020 to help marketers understand what kind of growth to expect in the context of COVID-19. Here is the first part of the key highlights:
Although the sheer scale of disruption is difficult to quantify, and the effects of the pandemic, both immediate and long-term, are still playing out, it’s even more vital for marketers to stay vigilant and have the right data backup for their strategic decisions. Watch this space and follow our Marketing Bites for Part II of this valuable analysis.