04 Jun
18_Image to Article 20200831
Not All Doom and Gloom: COVID-19 and Mobile Brands (Part II)

If you’ve read Part I (link to our publication) of our summary on the effect of COVID-19 on mobile brands, you already know – the disruption has caused a surge in the mobile app industry, with users turning to apps that keep them either entertained or connected to essential services. Check out some more insights...

View more
04 Jun
19_Image to Article 20200824
Not All Doom and Gloom: COVID-19 and Mobile Brands (Part I)

The COVID-19 pandemic and the related lockdown of 2.9 billion people, one-third of the global population, have certainly caused an unprecedented turmoil worldwide. How are mobile brands affected and is it all negative – or just the opposite? We were thrilled to go through an insightful report outlining mobile trends January – June 2020 to...

View more
04 Jun
20_Image to Article 20200730
Ageing Consumers as a Lucrative Market

If you’ve read our publications on Gen Z, you are aware that marketing to specific consumer segments has become a primary goal for a variety of brands.  A comprehensive recent report by Euromonitor International reviews the global ageing trends towards 2040, specifically the income and spending patterns of the steadily increasing consumer demographic aged 65+....

View more
04 Jun
21_Image to Article 20200715
Ad Spend Transparency and Traceability: A Mission (still to be made) Possible?

In a world of growing programmatic advertising, notwithstanding the current COVID-19-related implications, transparency is becoming a key concern. This recent analysis outlines the importance of transparency defined as total visibility of the buying funnel, including ad placement, pricing and data, for an optimized ad spending and delivery. The key takeaways are nothing short of stunning:...

View more
04 Jun
Empowered Branding in Interesting Times (Part II)

No doubt, the COVID-19 pandemic is turning our marketing strategies and perception of normality upside down. In Part I we gave you some empowering perspectives of the situation based on a recent Ogilvy report. Let’s consider some actionable guidance on how to generate new opportunities out of the inevitable transformation in a powerful way: Consider...

View more
04 Jun
Empowered Branding in Interesting Times (Part I)

Amidst the COVID-19 pandemic-related anxiety and confusion, it gave us a thrill to read an insightful report by Ogilvy on the importance of branding in turbulent times. While we, in our capacity of both humans and marketers, are doing our best to navigate the murky waters of an unprecedented crisis, let’s take a moment to...

View more
04 Jun
24_Image to Article 20200302
Advertising to Gen Z: Go Edgy or Go Home (Part II)

If you’ve read Part I of our article, you are familiar with some of Gen Z’s behavioral traits. For marketers though, the real question is how to re-engineer advertising efforts in order to focus on properly communicating, connecting with and catering to this specific customer base. Let’s take a deeper dive:  Go edgy, not traditional:...

View more
04 Jun
25_Image to Article 20200224
Advertising to Gen Z: Go Edgy or Go Home (Part I)

According to organizational psychologist Dr. Benjamin Hardy, the brain thrives on novelty, newness and challenge. Apparently, so does Generation Z – the new breed of consumers born after 1995. Research studies like this and this only confirm that in 2020, advertising campaigns should not only adapt to but also deeply resonate with the powerful evolving...

View more
04 Jun
Adblock Wars: Can Mobile Escape the Battleground?

The big players like Google and their significant rivals are in the middle of waging browser wars. The reason: an increasing popularity of browsers blocking ads by default. Besides desktop, virtually all mobile web browsers except Google Chrome now support ad blocking. It’s a serious issue for publishers that have relied on ads for monetization....

View more
04 Jun
A Buffering Ad: The Only Thing Worse Than a Buffering Video

Provided everything goes according to plan, mobile video ads are a powerful way to establish a one-on-one connection with consumers. Buffering however can be a painful nightmare that can ruin it all. Failure to fight buffering could be catastrophic for brands, contributing significantly to lost monetization, both for the ad that the viewer abandoned and...

View more
Choose your country
Coming soon
North America
United States
Côte d'Ivoire
South Africa
South America
Saudi Arabia
Sri Lanka
United Arab Emirates