According to the latest State of Mobile report released by mobile ad intelligence agency App Annie, the industry’s most trusted mobile data and analytics platform, mobile is the only channel enjoying unprecedented time spent by users, surpassing even TV. This is just one of the key mobile app trends and shifts during the “new normal”...
We have already shared interesting insights about ad length in our previous publications. Therefore, we were thrilled to see the subject addressed again in this recent study confirming that short video ads have an impact on all stages of the purchase funnel. The research was conducted with over 7,700 consumers interviewed and 32 different ad...
The famous author and motivational speaker Simon Sinek recently said: “Opportunity is the finding of a new route to a known destination”. Throughout the COVID-19 pandemic-defined 2020, we have been presenting valuable insights extracted from the most up-to-date reports and analyses on the market. These easily digestible “bites” of information related to mobile marketing, video...
In Part I of our publication (link to Part I), we summarized some striking highlights from Dr. Karen Nelson-Field’s latest research on attention in the digital economy. Attention in the age of distraction is not the focused version marketers idealize. With it constantly switching in and out, here is what else brand owners should consider...
What could be as valuable as gold and equally rare in today’s digital economy, amidst a pandemic-stricken world? It is attention. Following up on our previous publications on the subject, we can safely say that the attention economy has undergone a huge disruption. With attention constantly depleting, the battle for properly measuring and winning it...
In Part I of our publication, we gave you an overview of the coming iOS 14 anti-tracking features and some strategies on withstanding its negative effects. Let’s face it, there are certain issues it will create for advertisers and publishers that we’d better not underestimate. Check them out: Severe impact on monetization: Facebook warned that...
Expecting the announced release of iOS 14 anti-tracking features? “A tectonic shift in the industry” and “a very apocalyptic scenario” are just some of the expert opinions as presented by eMarketer in their latest report on App Monetization Trends 2020. Data agency owner and book author Lior Barak goes even further stating “this is the...
If you’ve followed our publications on Gen Z and the Millennials, it’s time you met Generation Novel – the digital-first consumers galvanized by the disruptive effects of COVID-19. According to futurist, digital analyst and author Brian Solis, with the impact of the novel coronavirus likely to endure, companies must prioritize the study of Gen N....
It’s inevitable – with more and more consumers already aware of how their data is being used and abused, the cookie is destined for demise. In a recent analysis elaborated by dentsu X, we were thrilled to dive in the specifics of how to provide consumers with personalization convenience, access and ease while giving them...
The shorter an ad in the digital realm, the better. Now Mars, the family-owned global company, is sharing exciting key findings in this direction – and we cannot agree more. The findings are based on one of the largest ongoing neuroscience studies in the world. Check out for yourself what a “four-star ad” really looks...
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