PlayStation’s Gran Turismo 7

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About Sony Interactive Entertainment

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994.

The PlayStation family of products and services include PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation™Store, PlayStation®Plus, PlayStation™Now, and acclaimed PlayStation software titles from PlayStation Studios.

Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Group Corporation and has global functions in California, London, and Tokyo.

Case details

Campaign description

Campaign description

PlayStation’s Gran Turismo 7 launch campaign is a true BEST CASE both for the client and SmartAd. It is recognized as a highest benchmark for efficiency and effectiveness on a local industry level, as well.

The goals of the campaign were to introduce the brand new game ‘’Grand Turismo 7 – the Real Driving Experience’ ’to the relevant audience, strongly engage the attention of gamers, and especially the early adopters among them

The campaign was focused only in media that provide high quality mobile video advertising, having in mind with the audience and product specifics.

The results in terms of the impressive audience engagement and effect on the main KPIs are unprecedented for the category and the region.