In 2019 we started a pilot campaign for an anti-stress product. Brand target audience is urban, up to date and educated people aged 18-54.
We aimed contributing to overall campaign awareness and traffic to the website.
One of the key priorities of the client was ensuring brand safety and no exposure in any inappropriate environment.
The campaign was so successful that the client decided to include SmartAdd in the mix also for campaigns of other brands in their portfolio
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