The pandemic-induced decline in global advertising spend during 2020 has proved less severe than anticipated. Based on proprietary dentsu data from across 59 markets covering the Americas, EMEA, Asia Pacific and Rest of World until the second half of June 2021, the latest Ad Spend Forecast by the global media agency arrives at this conclusion. The overall...
Can we imagine today’s world without video? As marketers, we are well aware of the powerful connection video content creates between brands and consumers, as well as the role it plays in our digital conversations. Moreover, video has become audience’s preferred form of consumption – and brands are increasingly embracing the trend. Need more reasons...
GroupM has released its eagerly anticipated Global Mid-Year Forecast and we can’t be more excited. According to the report, at midway through 2021, advertising growth for the year is far exceeding previous expectations, which has led to a major revision of the forecast for this year and beyond. The key factors most tangibly contributing to accelerated growth in...
If you have been following our Marketing Bites closely, you know that we keep track of the latest industry trends, including the specifics of demographic segmentation and the respective best strategies for marketers. Curious for our current update on the subject? This time it is not a summary of a lengthy report but more of...
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