No doubt, the COVID-19 pandemic is turning our marketing strategies and perception of normality upside down. In Part I we gave you some empowering perspectives of the situation based on a recent Ogilvy report. Let’s consider some actionable guidance on how to generate new opportunities out of the inevitable transformation in a powerful way: Consider...
Amidst the COVID-19 pandemic-related anxiety and confusion, it gave us a thrill to read an insightful report by Ogilvy on the importance of branding in turbulent times. While we, in our capacity of both humans and marketers, are doing our best to navigate the murky waters of an unprecedented crisis, let’s take a moment to...
If you’ve read Part I of our article, you are familiar with some of Gen Z’s behavioral traits. For marketers though, the real question is how to re-engineer advertising efforts in order to focus on properly communicating, connecting with and catering to this specific customer base. Let’s take a deeper dive: Go edgy, not traditional:...
According to organizational psychologist Dr. Benjamin Hardy, the brain thrives on novelty, newness and challenge. Apparently, so does Generation Z – the new breed of consumers born after 1995. Research studies like this and this only confirm that in 2020, advertising campaigns should not only adapt to but also deeply resonate with the powerful evolving...
The big players like Google and their significant rivals are in the middle of waging browser wars. The reason: an increasing popularity of browsers blocking ads by default. Besides desktop, virtually all mobile web browsers except Google Chrome now support ad blocking. It’s a serious issue for publishers that have relied on ads for monetization....
Provided everything goes according to plan, mobile video ads are a powerful way to establish a one-on-one connection with consumers. Buffering however can be a painful nightmare that can ruin it all. Failure to fight buffering could be catastrophic for brands, contributing significantly to lost monetization, both for the ad that the viewer abandoned and...
It’s all about attention. Whether you are trying to reach the younger generation or their older counterparts, you don’t need a crystal ball to see where they are. Look no further – your audience’s attention is there, hooked to the ubiquitous point of attraction which, for better or for worse, makes us tick 24/7 –...
In the age of mobile, brevity is the new king. Initially introduced by YouTube in 2016, the 6-second small but mighty ad format currently thrives on the ever-fragmented and constantly shrinking attention span of modern consumers glued to their smartphones. In a mobile-first and increasingly mobile-only reality, 6-second video ads are the sweet spot for...
2020 has already been hailed as the beginning of a new decade when everything is possible. However, if you as an advertiser happen to be nowhere near addressing your New Year‘s marketing resolutions with the tenacity and passion they deserve, the prospect of a cookie-less ad-world has left you high and dry and the recently...
Familiar with nomophobia, the fear of being without your mobile phone? So are we. Not only convenient and indispensable, smartphones are also an innovative, unsaturated channel for advertisers, allowing them to engage with their audience 24/7 in a powerful way – through video ads! Not convinced? Look at the stats: On a global scale, more...
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