04 Jun
01_Image to Article 20210524
An Early Look at the iOS 14.5 Effect: Ad Spend Shifting to Android

Even before Apple’s updated app tracking feature went live on April 26 with the release of iOS 14.5, the advertising industry has been waiting with bated breath. The update means mobile apps now have to ask users who have upgraded to iOS 14.5 for permission to gather tracking data. The wait is over: the first...

View more
04 Jun
02_Image to Article 20210514
Mobile Marketing post Privacy Changes: Context is Crucial

Following Apple’s imminent iOS update, mobile advertisers are about to face greater challenges related to tracking and ad targeting. What’s next? Reaching consumers by focusing on the context of their ads, rather than one-to-one targeting and personalization.  In a recent survey of 252 advertisers, business intelligence firm Advertiser Perceptions interviewed 252 advertisers (40% marketer and...

View more
04 Jun
03_Image to Article 20210416
Digital Advertising Sector Continues to Show Tremendous Resilience, Report Confirms

According to the newly released IAB Internet Advertising Revenue Report for 2020, digital advertising experienced a strong rebound during the second half of 2020. In fact, Q4 2020 had the highest revenue on record for digital advertising in more than 20 years.  The report commissioned by IAB and conducted by PwC renews the optimism for...

View more
04 Jun
04_Image to Article 20210315
The Pandemic Impact on Video Marketing: Video Remains a Key Priority for Marketers

In this most surreal time capsule we have been locked in for more than a year now, how has video marketing been standing up to the pandemic challenges? The recently released annual State of Video Marketing 2021 report by Wyzowl contains some insightful stats gathered by surveying 813 unique respondents (the highest ever sample for...

View more
04 Jun
05_Image to Article 20210224
Rewarded Video Ads Exclusive to the Gaming Sector? Not Anymore!

Do you associate rewarded advertising with gaining an extra “life” or an in-app bonus in gaming? Think again! Apparently, this format is already enjoying some well-deserved popularity outside gaming apps, becoming a positive enhancement to the user experience, rather than an intrusion.  Thanks to the many benefits they offer to advertisers, rewarded ads have become...

View more
04 Jun
06_Image to Article 20210215
Android Rules: Report Suggests 2021 May Just Be Its Year After IDFA Changes

Following marketers’ sense of unease with Apple’s IDFA privacy changes, apparently there is a silver lining shining through. A recent report by the mobile app marketing platform Liftoff suggests that due to Apple’s decision to make a huge change to settings on users’ iPhones in the name of privacy, 2021 is going to be the...

View more
04 Jun
07_Image to Article 20210120
Mobile Is the Most Crucial Instrument for Engaging Customers, Survey Confirms

According to the latest State of Mobile report released by mobile ad intelligence agency App Annie, the industry’s most trusted mobile data and analytics platform, mobile is the only channel enjoying unprecedented time spent by users, surpassing even TV. This is just one of the key mobile app trends and shifts during the “new normal”...

View more
04 Jun
08_Image to Article 20210113
The Shorter, the Less Intrusive: How Seconds Count in Video Ads

We have already shared interesting insights about ad length in our previous publications. Therefore, we were thrilled to see the subject addressed again in this recent study confirming that short video ads have an impact on all stages of the purchase funnel. The research was conducted with over 7,700 consumers interviewed and 32 different ad...

View more
04 Jun
2020: Recap and Embrace Novelty

The famous author and motivational speaker Simon Sinek recently said: “Opportunity is the finding of a new route to a known destination”. Throughout the COVID-19 pandemic-defined 2020, we have been presenting valuable insights extracted from the most up-to-date reports and analyses on the market. These easily digestible “bites” of information related to mobile marketing, video...

View more
04 Jun
10_Image to Article 20201209
Cutting Through the Noise: The Attention Economy (Part II)

In Part I of our publication (link to Part I), we summarized some striking highlights from Dr. Karen Nelson-Field’s latest research on attention in the digital economy.  Attention in the age of distraction is not the focused version marketers idealize. With it constantly switching in and out, here is what else brand owners should consider...

View more
Choose your country
Coming soon
North America
United States
Côte d'Ivoire
South Africa
South America
Saudi Arabia
Sri Lanka
United Arab Emirates