Even before Apple’s updated app tracking feature went live on April 26 with the release of iOS 14.5, the advertising industry has been waiting with bated breath. The update means mobile apps now have to ask users who have upgraded to iOS 14.5 for permission to gather tracking data. The wait is over: the first...
Following Apple’s imminent iOS update, mobile advertisers are about to face greater challenges related to tracking and ad targeting. What’s next? Reaching consumers by focusing on the context of their ads, rather than one-to-one targeting and personalization. In a recent survey of 252 advertisers, business intelligence firm Advertiser Perceptions interviewed 252 advertisers (40% marketer and...
According to the newly released IAB Internet Advertising Revenue Report for 2020, digital advertising experienced a strong rebound during the second half of 2020. In fact, Q4 2020 had the highest revenue on record for digital advertising in more than 20 years. The report commissioned by IAB and conducted by PwC renews the optimism for...
In this most surreal time capsule we have been locked in for more than a year now, how has video marketing been standing up to the pandemic challenges? The recently released annual State of Video Marketing 2021 report by Wyzowl contains some insightful stats gathered by surveying 813 unique respondents (the highest ever sample for...
Do you associate rewarded advertising with gaining an extra “life” or an in-app bonus in gaming? Think again! Apparently, this format is already enjoying some well-deserved popularity outside gaming apps, becoming a positive enhancement to the user experience, rather than an intrusion. Thanks to the many benefits they offer to advertisers, rewarded ads have become...
Following marketers’ sense of unease with Apple’s IDFA privacy changes, apparently there is a silver lining shining through. A recent report by the mobile app marketing platform Liftoff suggests that due to Apple’s decision to make a huge change to settings on users’ iPhones in the name of privacy, 2021 is going to be the...
According to the latest State of Mobile report released by mobile ad intelligence agency App Annie, the industry’s most trusted mobile data and analytics platform, mobile is the only channel enjoying unprecedented time spent by users, surpassing even TV. This is just one of the key mobile app trends and shifts during the “new normal”...
We have already shared interesting insights about ad length in our previous publications. Therefore, we were thrilled to see the subject addressed again in this recent study confirming that short video ads have an impact on all stages of the purchase funnel. The research was conducted with over 7,700 consumers interviewed and 32 different ad...
The famous author and motivational speaker Simon Sinek recently said: “Opportunity is the finding of a new route to a known destination”. Throughout the COVID-19 pandemic-defined 2020, we have been presenting valuable insights extracted from the most up-to-date reports and analyses on the market. These easily digestible “bites” of information related to mobile marketing, video...
In Part I of our publication (link to Part I), we summarized some striking highlights from Dr. Karen Nelson-Field’s latest research on attention in the digital economy. Attention in the age of distraction is not the focused version marketers idealize. With it constantly switching in and out, here is what else brand owners should consider...
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