According to organizational psychologist Dr. Benjamin Hardy, the brain thrives on novelty, newness and challenge. Apparently, so does Generation Z – the new breed of consumers born after 1995. Research studies like this and this only confirm that in 2020, advertising campaigns should not only adapt to but also deeply resonate with the powerful evolving consumer of the future.
Intrigued? Check out the first part of the facts and figures we have selected for you:
Branding to this new consumer generation and engaging them could be tricky sometimes. Curious how to tailor your approach accordingly? Watch this space and follow our Marketing Bites section for further insights.