The big players like Google and their significant rivals are in the middle of waging browser wars. The reason: an increasing popularity of browsers blocking ads by default. Besides desktop, virtually all mobile web browsers except Google Chrome now support ad blocking. It’s a serious issue for publishers that have relied on ads for monetization.
With consumers becoming mobile-first and increasingly mobile-only, it’s critical for marketers to acknowledge the threat and further explore innovative mobile ad serving solutions. Check out the stats first so you can create your winning streak:
ecosystem as their preferred channel for monetizing their adblocking audiences
If strongly convinced that the future is mobile and the above research has sent you in despair, remember that the technology landscape is constantly evolving. Less intrusive ads, in the context of a non-browser mobile-enabled framework that doesn’t need continuous internet connection to serve ads, can be your safe bet. Stay tuned for further updates on the Marketing Bites section of our website.